Oscar de la Renta Collaborates With the OutNet!

Photo: WWD - Preview of de la Renta for the OutNet

Oscar de la Renta is launching an exclusive collection with theoutnet.com, a discounted online fashion retailer.  The 24-piece collection will debut on February 24th with prices from $325 to $1,295.  The collection uses fabrics and designs that already exist so there was less investment in creating this new collection.

De la Renta's CEO, Alex Bolen explained to WWD, "[w]e have things around here that are underutilized — [such as] 40 years of patterns,    fabrics and artwork that a lot of people spent time on. We thought, perhaps we can put something together in a way that is new, that doesn’t require as much development time and in an exclusive way."