Photo: Juicy Couture and Lucky Brand Ads
Rumor has it that Juicy Couture and Lucky Brand which are owned by Fifth & Pacific Cos Inc. (f/k/a Liz Claiborne Inc.) is on the market. Juicy Couture which popularized velour track suits about ten years ago has since been in a decline from its peak. Lucky Brand, known for their jeans and leather products with a bohemian feel, has also been in a slump.
The company has been quietly shopping the labels to prospective buyers, including some located in Asia, to better determine the level of interest in Juicy. Meanwhile, private equity firms Sycamore Partners and TSG Consumer Partners have expressed interest in Lucky Brand as both firms specialize in consumer and retail investments. It's good news for Fifth & Pacific that this is likely turning out to be an active sales process.
