Photo: Glamour.com
Kate Spade's new diffusion line, Kate Spade Saturday which debuted in the Spring came across resistance and opposition from Saturdays Surf NYC who complained that the name was too similar to its own. Saturdays Surf said the names would cause confusion since the logo fonts are very similar and they are both in the business of selling apparel even though marketed towards different demographics, Saturdays Surf said they planned on starting a women's line at some point.
Kate Spade Saturday is a new global lifestyle brand created to evoke the spirit of Saturday seven days a week and has lower prices compared to Kate Spade New York but contains the same colorful and optimistic vibe. Whereas, Saturdays Surf is a retailer selling surf gear and ready-to-wear accessories for men in SoHo and West Village as well as in Tokyo.


