Showing posts with label Michael Kors. Show all posts
Showing posts with label Michael Kors. Show all posts

Monday, July 15, 2013

Michael Kors Sues Costco Over Misleading Ad


Michael Kors Holdings has filed a lawsuit against Costco Wholesale Corp. in New York federal court on July 11th.  The lawsuit stems from an advertisement seen above which MK says falsely advertises MK bags for sale. The ad shows handbags with MK's signature pattern and gold logo.  The problem is, Costco has never been an authorized retailer of the designer.  Further, that MK handbags were never available for sale and MK alleges Costco used MK's handbag images to lure customers into the store.  According to WWD, the ad was distributed via emailed on April 16th to promote a selection of designer handbags for Mother's Day.