Showing posts with label Lululemon. Show all posts
Showing posts with label Lululemon. Show all posts

Wednesday, March 20, 2013

There's a "Clear" Problem at Lululemon


Lululemon Athletica Inc., the luxury yoga-wear company, with yoga pants ranging from $70-$100 a pair has been an unexpected success story during these economics times creating a massive cult following among fitness and health minded consumers.  These crazed consumers turned a yoga lifestyle-brand company into now a billion-dollar yoga/fitness wear empire.

For a while, it seemed that Lululemon could do no wrong for investors and consumers alike. However, on Monday Lululemon admitted to a snag in its supply-chain as its popular pants have fielded complaints for being too sheer and the yoga company was forced to pull their signature pants from store shelves.