The founders of Juicy Couture, Pamela Skaist-Levy and Gela Nash-Taylor, who transformed velour tracksuits into a sexy must-have piece in the early 2000's are looking to take back their company. The founders sold Juicy Couture to Fifth & Pacific Cos. (f/k/a Liz Claiborne) around the peak of the craze in 2003 for $226 million. However, now with the label faltering and the parent company secretly shopping the label to buyers, it's clear that consumers are tired of "juicy" plasters on their behinds and change is needed.
