Photo: Courtesy of Mac
Rihanna, pop music icon and fashion designer is now collaborating with Mac Cosmetics to create a collection of make-up to be debuted in 4 stages. Mac states that this collection is more than a "collaboration" but a creative partnership stating Rihanna's involvement was "a true organic collaboration based on mutual respect and admiration." Rihanna got free rein from Mac with respect to all aspects of the make up line.
The collection will consist of lipstick, blush, eyeshadow, false lashes, nail polish, make up bags, etc. The first color to launch will be RiRi Woo a lipstick color inspired by her favorite Mac lipstick Ruby Woo and will debut at her Diamond Tour on May 4th and 5th at the Barclays Center in Brooklyn and will be made available for purchase there.
Industry sources estimate that the complete collection could gross $15 million in sales globally.
Rihanna tweeted, “That’s right baby, I’m a #MACgal now!” Congrats Rihanna and happy 25th birthday! Looks like this is going to be a big year!
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WWD: MAC Joins Forces With Rihanna
Hmmmm have you tried the products yet?? I don't usually wear mac
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