Kardashians' Khroma Beauty Forced to Change Name

Photo: Sears

Kardashians will be forced to change the name of their beauty line, Khroma Beauty to...(take a wild guess)...Kardashian Beauty! I guess they couldn't think of anything more original that started with a "K".  Nothing like slapping the Kardashian name on everything to make a pretty penny.  The name change came in light of a $10 million lawsuit by a similarly named beauty company, Kroma who won an injunction to stop sales of Kardashian's Khroma Beauty.

Khroma Beauty is allowed to continue selling the products that are already in stores until the inventory is depleted.  At that point, the cosmetics will be sold under the new Kardashian Beauty name.  Still, this will not affect the licensing deal as the Kardashian sisters are guaranteed $5 million in royalty fees no matter what.

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WWD (subscription red'q): Khroma Beauty to Become Kardashian Beauty

Fashionista: Kardashians Forced to Change Name of Beauty Line Following Million Dollar Lawsuit