Munir Uz Zaman / AFP - Getty Images
In the meantime, fast fashion retailers are also feeling the heat as this story continues to make international news and the death toll continues to rise. Italian clothing brand, United Colors of Benetton, had orders placed at a factory located in Rana Plaza and has been expanding its presence in Bangladesh which now produces 4% of the company's merchandise. Further, numerous images of Joe Fresh clothing being carried from the rubble is a testament to the company's reliance on cheap labor to produce those fun colorful minimalistic pieces.
According to the Bangladesh Garment Manufacturers and Exporters Association, H&M is the largest buyer in the country followed by Walmart. It is without a doubt, that fast fashion has fueled the race to produce the cheapest clothing at the expense of human lives. We definitely need to see the industry evolve to promote safety in these factories.
Read More:
WSJ: The Global Garment Trail: From Bangladesh to a Mall Near You
BBC: Bangladesh Rana Plaza factory collapse toll passes 600
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