"Kontroversy" Over Kardashian's Khroma Beauty Make-Up Line

The Kardashian sisters once again are finding themselves in the middle of a "kontroversy." This time over the name of their make-up line Khroma Beauty.  In October, Chroma Makeup Studio posted a letter on its website which is still up, clarifying and distinguishing its brand from Khroma Beauty calling the Kardashian brand "low budget" and stating its intention to defend its trademark.  

The post reads, "[t]he recent releases issued by the Kardashians in regard to their Khroma Beauty product line have caused widespread confusion among our clients.  We have received many concerned inquiries from clients who are under the mistaken impression that Chroma Makeup Studio has somehow become associated with the Kardashians . . .Rest assured, Chroma Makeup Studio, which has a long-standing reputation for high quality colour line cosmetics and services, is NOT endorsing low budget cosmetic products that will be sold in mass retail outlets.  Chroma is in no way associated with the Kardashians."  It goes on to state, "all appropriate steps to defend its reputation and the 12 years of goodwill we have built under the CHROMA MAKEUP STUDIO trademark."


Now, Kroma Makeup, a Florida company owned by Lee Tillett Inc. which also alleged infringement on its own trademark and sent a cease a desist letter in June only to receive a response from Boldface Licensing + Branding, the license-holder for Khroma Beauty denying infringement and further filed a declaratory judgment in California District Court seeking the court to find that Kardashian's "Khroma" doesn’t infringe on Lee Tillett’s "Kroma."  We will be following the outcome of this judgment closely.

Also, seems to me that Chroma Makeup Studio and Kroma Makeup are very similar in name as well, so why are they only hating on Kardashian Khroma Beauty? 

Read more:

Huffington Post: Kardashian Khroma Beauty Line Faces More Legal Troubles
WWD: Kardashian Licensee Files Legal Complaint